Gartner Homepage, Made Clear

One-line summary
Redesigned the homepage to cut confusion and help people find the right Gartner path fast, without losing trust.

The Problem

• Too many audiences were competing for attention, so the page felt crowded.

• People could not quickly choose the right path (research, events, consulting).

• The top of the page had mixed messages, which weakened trust.

• Mobile felt like a squeezed desktop page, with key actions harder to reach.

The Solution

• Rebuilt the page around clear user intent, so visitors can choose a path in seconds.

• Simplified the top section to one main message with one primary action.

• Brought trust signals higher on the page without adding clutter.

• Designed mobile-first modules that are easy to scan and easy to tap.

• Used component-based sections so content can scale without breaking consistency.

My Role
Senior UI/UX Designer leading homepage UX strategy, UI design, prototyping, and handoff.

What I Delivered

• Information architecture (intent-based structure)

• Wireframes

• High-fidelity responsive UI designs

• Component-based module designs

• Interactive prototype

• Developer handoff specs and assets

Impact

• Clearer homepage structure that guides visitors to the right entry point faster.

• Stronger hierarchy above the fold, improving comprehension and confidence.

• Mobile experience became more usable with reachable, tap-friendly actions.

• Content became easier to maintain through reusable modules.

Lessons / What I’d Improve Next Time

• Add quick usability tests earlier to validate the main paths before UI polish.

• Push for even tighter content rules so new modules do not reintroduce clutter.

• Track a small set of homepage success metrics from day one (click paths, bounce, scroll depth).

Tools
Figma, FigJam, prototyping tools, Jira, Confluence