Role: Senior UI/UX Designer
Platform: Lowes.com (Mobile Web)
Type: UX audit + redesign direction
Focus: Findability / Product confidence / Faster checkout

Overview

Lowe’s mobile site supports high-intent shopping in real-world contexts (in-store aisles, on a job site, mid-project). This concept redesign streamlines the mobile journey from Find → Decide → Get It by improving navigation, search, PDP hierarchy, and fulfillment clarity.

The Problem

Mobile shoppers need quick wins, but the experience can feel heavy when:

• Product discovery takes too many steps (search ↔ categories ↔ filters ↔ results backtracking)

• Promos compete with primary actions (search + department entry points get buried)

• PDPs require too much scrolling to find fulfillment, key specs, and decision drivers

• Checkout friction stacks up (fulfillment confusion, long forms, sign-in interruptions)

The Solution

I designed a mobile-first UX system centered on speed, clarity, and confidence:

1) Search-First Entry

• Persistent search designed for high-intent behavior

• Quick actions: Shop by Department, Reorder, Track Order, Nearby Store

• Recent searches + continue shopping patterns

2) Lightweight Department Navigation

• Scannable department grid with progressive disclosure

• Clear breadcrumbs and “return to results” orientation

3) Faster PLP (Product Listings)

• Sticky refine bar: Sort • Filters • Pickup/Delivery

• Applied filter chips to reduce confusion

• Stronger product cards: price, rating, availability, key decision info

4) PDP Built for Confidence

• Above-the-fold: price, rating, promo, fulfillment, store availability

• Key specs snapshot before long content

• Sticky Add to Cart with fulfillment summary

5) Checkout with Fulfillment Clarity

• Items grouped by fulfillment type (pickup today vs ship later vs delivery scheduling)

• Transparent fees + cleaner edit controls

• Autofill-friendly forms and fewer interruptions

Screens (Suggested Visual Order + Captions)

Use these as image captions under each mockup/wireframe.

1. Homepage / Entry

   • “Search-first layout with quick actions and faster entry into departments.”

2. Department Navigation

• “Scannable departments with progressive disclosure to reduce overwhelm on mobile.”

3. PLP (Results + Filters)

• “Sticky refine bar + filter chips make refining fast and reversible.”

4. PDP (Product Detail)

• “Decision drivers placed above the fold: fulfillment, availability, key specs, and CTA.”

5. Cart / Checkout

• “Fulfillment grouping and streamlined forms reduce surprises and abandonment.”

Impact (What This Design Is Built to Improve)

• Higher search success and faster time-to-product

• Improved PLP → PDP engagement through clearer refinement and product cards

• Increased Add-to-Cart rate with stronger PDP hierarchy

• Reduced checkout abandonment via fulfillment clarity and simplified inputs

My Contribution

• UX audit and problem framing

• Mobile IA and interaction patterns

• Component strategy (search header, filter sheets, sticky CTAs, fulfillment modules)

• Screen-level UX/UI direction for homepage, PLP, PDP, and checkout